The name an AI gives when somebody asks.

Generative engine optimization is the work of getting a business named inside the answer an AI assistant gives, rather than ranked in a list of links. When somebody asks ChatGPT or Gemini who to hire or who supplies something, the engine returns two or three names instead of ten results. GEO is how you become one of those names. Answer engine optimization (AEO) is the same idea aimed at structured answer boxes and voice assistants. Geongyn does both.

Make your information readable, then get it corroborated somewhere else. In practice: publish the specifics a buyer would actually ask about — what you do, who it is for, where you do it, what it takes to start — as text on your own pages rather than inside PDFs or images; add structured data so a machine can parse it; keep your name, services and contact details identical everywhere they appear; and earn listings on the directories and industry pages engines cross-check before naming anyone. There is no submission form for this.

Almost always because there is nothing for the engine to read. Most sites keep their real detail inside PDFs, behind a contact form, or in images of tables — none of which can be quoted. Add thin third-party corroboration and contact details that disagree between listings, and an engine has no basis on which to name you. It is not judging your quality and deciding against you. It never had your information in the first place, so it names the competitor whose information was sitting in plain text.

SEO competes for a position in a list of links. GEO decides whether you appear in the answer that replaces the list. They run on different signals, which is why plenty of businesses ranking well for a term are absent from the AI response to that same term. GEO adds to SEO rather than replacing it — the foundations still matter — but this layer is about whether a machine can read, quote and corroborate what you do.

We scope it on the call and quote one upfront fee for the foundation work plus one monthly fee to hold the position. There is no published package menu, because the right number depends on how much of your information needs rebuilding and what a single new customer is actually worth to you. Published rates in this market vary enormously, so treat any flat headline price with suspicion. You will see the full figure before you are asked to decide anything.